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    Strong and healthy company and workplace cultures do not happen by accident

    They are intentionally designed through culture building – and are key to growing a strong and healthy brand. We offer a variety of organizational culture and leadership solutions to help design and build a strong and healthy culture.

    CultureMap™

    Our culture building online assessment measures your team's perspective on 23 dimensions of culture and highlights gaps between where your company and workplace culture currently is and where it needs to be. Act on differences in culture by department, level, tenure, and location. The CultureMap process aligns teams, describes how your culture drives performance and serves as an input to aligning people processes with your culture.

    Corvirtus CultureMap-1

    Visioneering™

    Our process for culture building captures your Leadership Team’s vision for the future of your company and how it is to be achieved.  Teams who engage in this process achieve team alignment with your intended culture and strategy, build best-in-class brands, are able to articulate and internalize meaningful company values, and increase performance and accountability.

    Culture Building Corvirtus

    "Corvirtus has been a real 'difference-maker' for us, largely by helping us define what makes us different. With Corvirtus guiding our leadership team through the difficult but essential process of analyzing our own organization, we were able to refine our mission statement, define our guiding principles and our commitments to our various stakeholders, determine the critical features of our brand based on what differentiates us from other organizations, and arrive at a clearly stated vision and plan for our organization’s future. As a result, our organization has become the world leader in our rare disease space."

    Ron Bartek, President and Co-Founder fara logo white

    Growing a culture of opportunity

    Hiring and promoting on the basis of culture, or culture-fit has been accused in recent years of being a proxy for bias and discrimination. Our response: if making decisions based on your company culture is bias – you might need a new approach. If you define culture as your definition of success and how it is achieved, hiring for the mindsets, abilities, and values that will drive that company and workplace culture is vital. In this video, our Managing Director, Jennifer Yugo, shares how your culture should be a good story and how hiring for culture can obliterate bias.

    Our process

    Step 1

    Discover

    Interview the company’s key decision makers and influencers for perspectives on the what, how, and why of success.

    Step 2

    Define

    Facilitate several half-day meetings with the Leadership Team and up-and-comers to discuss the company’s intended future, including what it means to achieve desired outcomes.

    Step 3

    Draft

    Work as a scribe for the group to voice a detailed and inspiring road map to your company’s success.

    Step 4

    Align

    Implement your vision through education, integration into policies and procedures, and measurement.

    Corvirtus Culture-Building FAQs

    For Mid-Market to Enterprise Organizations in Healthcare, Aviation, Food Service & Beyond

    1. What is the CultureMap™ assessment and how does it help us?

    Our CultureMap™ is an online assessment that measures your team's perspective across 23 distinct dimensions of culture. It helps us highlight the gaps between where your workplace culture currently stands and where it needs to be to drive performance.

    2. Can we see cultural differences between specific departments or locations?

    Yes, our process allows us to act on differences in culture by department, level, tenure, and location. This ensures we aren't just looking at a company-wide average, but understanding the unique cultural realities within every corner of your business. 

    3. How does the CultureMap™ process help align my team?

    The process serves as a direct input to aligning your people processes with your culture. It describes exactly how your culture drives performance, allowing us to align teams and ensure everyone understands the "what, how, and why" of success. 

    4. What does the "Discover" step of your culture building process involve?

    In the Discover step, we interview your company's key decision-makers and influencers. Our goal is to gather their unique perspectives on what defines success for the organization and how that success is achieved.

    5. How do we ensure our vision is actually implemented across the company?

    We ensure implementation through our "Align" step. This involves taking your vision and integrating it into your policies and procedures, educating the workforce, and establishing ongoing measurement to track progress. 

    6. What is the role of "up-and-comers" in your culture building meetings?

    During our "Define" step, we facilitate meetings with both your Leadership Team and your up-and-comers. Including these future leaders ensures the discussion about your company's intended future is comprehensive and representative of your organization's trajectory.

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