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Case Study • Krispy Kreme Doughnuts Corp.

Increasing talent pool while hiring for peformance, fit and longevity


Doughnut Coffee House Chain


Winston-Salem, NC






As a growing and thriving international brand, Krispy Kreme is continually seeking ways to streamline processes while focusing on the guest experience. In 2010, the principal brand, which began in 1937, desired ways to be selective in hiring for hospitality while automating the hiring process. At the time, the entire process was manual and the company did not see how the employment application was helping them select people who could perform, fit the culture of hospitality, and stay.

“Moving from paper to online applications has been a huge benefit to us. We no longer have to pass out paper applications at new store openings and have significantly increased the number of applications we receive each year.”

Becky Lancaster, Sr. Director Human Resources, Krispy Kreme Doughnuts Corp.

Streamline hiring process to highlight pertinent candidate qualifications

Krispy Kreme sought an experienced hiring solutions partner with a strong hospitality background. Using Hiring TrackerTM - Corvirtus’ Hiring Tracking System - Krispy Kreme implemented a pre-employment assessment as part of their hiring process.

Corvirtus also helped shorten the employment application with our pre-employment assessment while ensuring the most useful information was collected from candidates



Among the notable results of our pre-employee assessment, the company has experienced a huge increase in applications and far-reaching changes to its hiring procedure. 

  • On average, 80,000 applications are received each year.
  • Assessments have positively impacted background check and drug screenings.
  • All corporate locations began using the hiring solution.
  • Since, 11 franchises have implemented the process. 

“We’ve had Corvirtus for several years and are very pleased with them. Corvirtus assessments have surfaced a higher caliber of candidates.”

Becky Lancaster, Sr. Director Human Resources, Krispy Kreme Doughnut Corp.

“The customer service experience is stellar. It is nice to have one constant contact; she is phenomenal. Corvirtus’ technology is user-friendly and easy to navigate. Corvirtus partners with us to make changes when needed and provide innovative solutions.”

Human Resources Team, Krispy Kreme Doughnut Corp.