Amidst challenges to diversity, equity, inclusion, and belonging efforts, how can we earn commitment from all stakeholders toward a common goal? Tailored competency models and frameworks, when intentionally developed, support a shared understanding of culture, performance, and contribution, thereby reducing barriers to diversity, equity, and inclusion. Explore how competencies form a meaningful foundation for enhancing performance while cultivating a workplace and employee experience that is inclusive, diverse, and equitable.
The goal of competencies is to build a shared understanding of what defines performance to our shared goals. Competency models and frameworks do this by articulating the skills, knowledge, mindsets, and behaviors required for success in a specific role or across the entire organization. Competencies outline the specific clusters of behaviors necessary for success by role, function, or company-wide. They are also a powerful means to translate your culture and core values (at the center below) into shared beliefs about what it means to be a part of the department, team, or organization. Here we're sharing a hypothetical organization-wide framework and later we'll reveal a specific competency. Competency frameworks often look to the organization overall, while models focus on a specific job group. Below shows at a high level the different competencies that guide action and results for this hypothetical organization. They are grouped into four main categories: Functional, Business, People, and Leadership. Additional pages of the framework define how each competency (i.e., job knowledge) evolves from individual contributors through leadership, and the knowledge, skills, abilities, mindsets, and other qualities that fall within each competency.
Importantly, competencies aren't a one-and-done solution. Unfortunately, words on a page and put in an electronic folder won't spark transformational results. We often find that organizations start with a competency model for performance reviews or assessment, but neglect to thread it throughout the entirety of operations and the employee experience. This is a missed opportunity not only for performance and culture, but also for building diversity, equity, and inclusion.
Now, what does it mean to connect a competency model to the employee experience and operations? This might seem strange if you've seen a competency framework or model that seemed overly technical and removed from your day-to-day. How exactly would that become a useful part of how you work?
By connecting competencies with the systems that drive diversity and inclusion goals, like performance management, selection and promotion, and the employee experience, we can evaluate and develop people based on their ability to contribute, minimizing obstacles to diversity and inclusivity in the process.
Any goal, including any for DEI, will struggle if not planted in an environment that allows it to be embraced. If we're seeking to build diverse, equitable, and inclusive teams, envisioning what performance looks like is key. Competencies communicate the how of your culture and the path to the bright ambitious vision you're seeking to achieve. When we clearly communicate, coach, and celebrate accomplishments within how we've defined performance, we're focusing attention and energy on what it means to be a part of our team.
In fact, my team and I started thinking about this because of several conversations with operational and HR leaders where they shared the desire to continue to support DEI in a way that could gain everyone's support. As we talked we learned their organizations were but were also lacking competencies.
Competency models, when connected to the fabric of your operations, can work to focus attention on performance and while doing so create an environment that welcomes differences in service of your greater goals and performance (that are now well defined). They help us see gaps in performance and vulnerabilities we didn't recognize before. Take sample leadership competencies shown above. For leaders in positions living and contributing within this competency model, these three sample competencies bring forward expected behaviors that define taking care of customers, collaborating, and removing barriers to success.
If we look at Removing Barriers, one of the actions is seeing the business from a thirty-thousand-foot view. Feedback and Coaching emphasize psychological safety, seeking feedback, and listening. Even Total Customer Support references compassion and that the Customer's experience is never greater than the team's experience.
Clearly communicating what performance looks like also broadens opportunities for all employees across backgrounds. When employees know the behaviors, knowledge, standards, and criteria to which they are evaluated, they are better equipped and positioned to ask questions and seek out experiences that will nurture their growth.
Importantly, the how of diversity and inclusion can be woven into existing competencies. In this way you're communicating their importance in ways that are practical and that employees and leaders can see the value of delivering.
Competency models can also help to identify and address any biases that may exist within the organization. By defining inclusive behaviors as competencies, organizations can encourage employees to engage in behaviors that promote diversity and inclusion and discourage behaviors that may perpetuate bias or exclusion.
Furthermore, competency models can be used to guide recruitment and hiring processes. By including diversity and inclusion as competencies, organizations can ensure that they are actively seeking candidates who possess these qualities.
As we're also working within a cost-conscious environment, building or improving upon how you're maximizing competencies will address a myriad of challenges you might be facing. Bayer, for example, recently shared with the Wall Street Journal how self-led teams are central to profitability for the company. While this concept isn't new, certainly defining and then building a shared understanding of the what and how of performance will support any company exploring new ways of working, as well as fairness and inclusivity in those environments.
Overall, competency models provide a structured approach to promoting diversity and inclusion within organizations by establishing clear expectations and guidelines for behavior.
Competency models support organizations in creating an inclusive work environment by providing a framework for defining and measuring inclusive behaviors. By clearly outlining the competencies required for inclusivity, we can set expectations for all employees and create a common understanding of what it means to be inclusive.
Competencies can also be used to develop training programs that promote inclusivity. For example, we've worked with organizations to build development assessments and experiences that support growth guided by their unique competencies. Participants received feedback both from a self-focused psychometric assessment and performance feedback on potential strengths and vulnerabilities and then met with others over six months as they explored their own growth journeys together.
Competency models can be used to assess inclusive behaviors. By defining the behaviors that nurture inclusive and diverse teams, they can be assessed through performance management. By using competency models as a measurement tool, organizations can ensure that performance evaluations and development plans are aligned to create an inclusive workplace where everyone feels a sense of belonging.
In addition, by knowing and measuring the specific behaviors and skills associated with inclusivity, and where their gaps exist, teams can design targeted training initiatives to support employee development precisely where it is needed to create teams that embody respect, understanding, caring, and fairness — the four cornerstones for a flourishing team.
Overall, competency models provide a roadmap for organizations to create and sustain an inclusive work environment by defining, measuring, and rewarding inclusive behaviors.
Measuring performance and inclusivity with competency models allows organizations to identify areas for improvement, provide targeted feedback and coaching, and recognize and reward individuals and teams that excel in these areas.
Defining and building a shared understanding of performance expectations gives you a multitude of opportunities for continuous improvement in quantifiable ways. Through regular evaluation of data around your competencies, leaders can identify areas for improvement and implement targeted strategies to enhance inclusivity and performance.
Competency models can also serve as a guide for creating organization-wide development plans that address specific areas of growth. By identifying competencies related to diversity, equity, inclusion, and belonging, organizations can design development initiatives that support individuals in acquiring and strengthening these skills.
Furthermore, competency models can be used to track progress and measure the impact of diversity and inclusion initiatives. By regularly assessing competencies, organizations can evaluate the effectiveness of their strategies and make adjustments as needed to drive continuous improvement.
In short, sometimes the simplest solution has the greatest impact. Competencies serve as the foundational building blocks for both business success and building flourishing, diverse, inclusive, and equitable teams. They provide a common language and understanding of performance expectations, guiding individuals and teams toward shared goals. By maximizing competency models that are tailored to specific job functions and overarching organizational frameworks, we not only establish clarity on how to excel but also empower individuals with the necessary tools to cultivate self-awareness and drive diversity, inclusion, and overall team success.
These competency models act as a compass, guiding individuals on the path toward continuous improvement and growth. Through regular assessment and evaluation of competencies, leaders can pinpoint areas for enhancement and implement targeted strategies to foster inclusivity and performance excellence. By incorporating diversity, equity, inclusion, and belonging competencies into organization-wide development plans, we can ensure that every individual has the opportunity to develop and strengthen these critical skills.
Moreover, competency models enable organizations to track progress and measure the impact of their diversity and inclusion initiatives. By consistently evaluating competencies, organizations can gauge the effectiveness of their strategies and make necessary adjustments to drive ongoing improvement. Ultimately, competencies not only facilitate a shared understanding of performance but also provide individuals with the essential resources to contribute to the creation of diverse, inclusive, and thriving teams.