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Tom DeCotiis, PhD, Founder

Tom co-founded Corvirtus in 1985. He supports the company’s continued growth by providing thought leadership, expertise in Industrial-Organizational Psychology, and consulting support.

Tom led Corvirtus for twenty five years. Throughout his career, he has helped guide start-ups to Fortune 500 companies grow and succeed through a rigorous focus on creating intentional cultures. Tom designs, develops, and implements new products and services such as Corvirtus’ CultureMap™, ValuesMap™, and the Visioneering™ process. He works primarily with executive teams facing the challenges of growth and renewal.

In the 1980’s Tom worked with Greyhound Bus Lines to turn the company around after it had been acquired by a venture capital group, redefine its business as ground transportation of packages and people, and win the support of a union that was not onboard with the changes. In the late 1980’s, he worked with the founders of Outback Steakhouse to develop a company constitution called The Principles and Beliefs that governed the company for twenty years. His engagements with hundreds of companies include a range of industries including hospitality, air and ground transportation, manufacturing, retail, construction, and financial services.

Tom provides expertise in aligning brand building, culture building and strategy. Companies he has worked with include Corning Glass, Hyatt Hotels International, IBM, Greyhound Bus Lines, Blockbuster Video, Home Building Partners, Ruth’s Chris Steakhouse, World of Beer, Wachovia Insurance Services, and Westin Hotels. Tom’s pro-bono contributions include non-profit organizations such as Goodwill Industries, Take Stock in Children, Friedreich’s Ataxia Research Alliance, and Sunny Vista Living Center. He chaired the Board of Directors for Friedrich’s Ataxia Research Alliance and served as a Director for Sunny Vista Living Center, Campus Crest Communities, Inc., and served on an advisory board for IBM.

Tom received his PhD in Industrial and Organizational Psychology from the University of Wisconsin, Madison and has served on the graduate faculties of Cornell University (School of Industrial and Labor Relations), and the University of South Carolina (Moore College of Business). In addition, he has served as a Distinguished Lecturer at San Diego State University, the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston, Georgetown University, and the Harvard Business School.

Tom has published more than 90 articles, several book chapters, a book, and has another book in the works. Tom and his wife, Marta Erhard, make their home in Colorado Springs where they enjoy hiking with their dog, fly fishing, and skiing.